BuffClucks

A supplement that started in a dream

The idea for BuffClucks came in a dream: a bag of medicinal herbs, some nobody was using yet, as the perfect chicken supplement, named "chicken spice."

It became the Hatch family's son's year-long eighth-grade business project, with a parent as mentor. Together they talked to herbalists, vets, and packaging people. After the project, the family reformulated and repackaged it for adults and launched it.

Why backyard flocks need it

Chickens are pets people get attached to, but a vet visit for a $2 bird adds up fast across a flock of 15, so prevention matters. Chickens also hide illness, because the flock turns on a weak bird.

The hero product is a loose-leaf blend of herbs, flowers, and spices, formulated so the herbs work better together than alone. It helps with parasite control, feather regrowth, feed conversion, and egg production and quality, and gets mixed into a new bag of feed all at once.

Made along the Wasatch Front

BuffClucks' two manufacturing partners, its fulfillment partner, and its packaging suppliers are all along the Wasatch Front, which lets the team pivot and move fast.

From a school project to Tractor Supply

The one goal for 2026 was Tractor Supply. Tractor Supply invited BuffClucks to pitch in Nashville in February, and said yes the same day. The new goal is every farm supply store in the country.

Business as the greatest sport

BuffClucks runs on software, about $18,000 a month of it, plus an AI agent named Bobby that connects to the tools and dashboards, runs scheduled analysis, emails reports, and catches errors.

At 12, back in 1996, Hatch wrote a comedic Utah Jazz email newsletter for aunts and uncles, and won a Deseret News contest for coverage of a game. These days, business is the sport.